Inside the apothecary
A herbal house,
grown small on purpose.
Pretty Green began in a tea room and a kitchen-counter mixing bowl — one shade-grown leaf, two pairs of hands, and a feeling that brightening skincare didn't have to feel clinical to work.
Field notes
Same leaf,
two rituals.
The matcha you whisk in the morning is the same matcha pressed into our brightening cream. Caffeine, EGCG and chlorophyll — for skin, for body, for a softer kind of attention.
House standards
Four things we don't compromise on.
Sourced from named farms
We name our farms, not just our ingredients. Uji for matcha, Provence for peony, the Pacific Northwest for moss extract.
Formulated, not flavored
Every formula is built around an active that does measurable work — niacinamide, bakuchiol, vitamin C, L-theanine.
Quiet packaging
Glass and aluminum, refill-ready, FSC-certified outer cartons. We refuse anything we couldn't ourselves put in recycling.
Slow on purpose
We release at most two new products a year. The rest of the time we're improving the ones already in your bathroom.
Begin the ritual
Slow skincare,
slower mornings.
Start with the Body Glow Cream or a tin of ceremonial matcha.
Shop the Collection